Coinbase is expanding well beyond crypto with three new products: an AI-powered financial adviser, listed stock options trading, and access to pre-IPO equity markets. The move is a deliberate push to transform the exchange into a full-service financial platform and reduce dependence on crypto trading volumes, which drove FY2025 revenue of $7.2B (+9.4% YoY) and a 18.1% net margin at $4.45 diluted EPS.

The second-order question is whether Coinbase can meaningfully monetize these adjacencies against entrenched competitors like Robinhood (options), Schwab/Fidelity (equities), and a crowded field of AI adviser tools — or whether the announcement is more brand-building than near-term revenue catalyst. Key items to watch: user adoption metrics, regulatory approvals for the options/pre-IPO products, and whether management provides revenue guidance for the new verticals on the next earnings call.