Nike to cut jobs as it forecasts revenue decline in the coming year
Nike plans job cuts and forecasts a revenue decline in the coming year as it opens an India campus under its turnaround plan. The combination puts cost reduction alongside a new regional investment as the company works through weaker near-term demand.
Nike is planning job cuts while forecasting that revenue will decline in the coming year, according to the Financial Times. The company is also set to open a campus in India as part of its turnaround plan.
The update follows Nike’s latest full fiscal year, which ended May 31, 2026, with revenue of $46.4B, up 0.2% year over year. The new forecast marks a deterioration in the near-term outlook from that relatively flat reported revenue base.
The job cuts are tied to Nike’s cost structure, while the India campus represents an investment in the company’s regional operations. Both actions sit within the same turnaround effort: reducing costs while building infrastructure in a market Nike has identified for expansion.
The scope and timing of the workforce reduction, the expected size of the revenue decline, and the campus investment were not specified in the available reporting. Those details leave the balance between near-term savings and longer-term investment unresolved.
The next points to watch are Nike’s next earnings update and any further guidance on the coming year’s revenue path, restructuring costs, and India plans.
Nike plans job cuts and an India campus as it forecasts a revenue decline in the coming year.
The turnaround now has to fund India expansion while absorbing a weaker revenue outlook; Nike’s FY2026 revenue was $46.4B with a 6.7% net margin, leaving cost savings relevant but not sufficient to offset a broad demand decline on their own. The next earnings update should clarify the size of the cuts, restructuring charges, and whether the India campus is producing measurable growth against the forecast contraction.
The read changes if Nike reports stronger demand or if job cuts create restructuring costs without improving margins.
CoverageSource: Financial Times · Published here THU, OCT 1 · 6:07 PM ET · 2 reports · 2 publishers in this record · latest listed: Investing.com · FRI, OCT 2 · 4:56 AM ETHow this is decided →
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Nike’s $46.4B FY2026 revenue base and planned job cuts give management a concrete cost lever while the India campus creates a route to longer-term regional growth.
The revenue-decline forecast is the stronger near-term concern, and Nike’s 6.7% net margin leaves limited room for weaker sales to be absorbed without further pressure.
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