American Express to buy Tripadvisor’s restaurant booking platform TheFork in $700 million deal

American Express is acquiring Tripadvisor's restaurant booking platform TheFork for $700 million, deepening its lifestyle benefits ecosystem for premium cardholders. The deal is a modest bolt-on for $41B-revenue AXP but a meaningful liquidity event for TRIP, whose thin 2.1% net margin underscores why monetizing non-core assets matters.
At $700M for TheFork, TRIP is monetizing a non-core asset at a healthy implied multiple while the remaining business — stripped of drag from international restaurant ops — could see meaningful margin expansion, with EPS potentially doubling if even half the proceeds are used for buybacks given the current $0.31 diluted EPS base.
TRIP's core travel media business grew only 3.1% YoY and faces structural headwinds from Google's dominance in travel search and AI overviews reducing click-through traffic, meaning the stock may struggle to re-rate even with cleaner margins post-sale.




