Nu Skin Enterprises NUS
NYSE · Wholesale-Drugs, Proprietaries & Druggists' Sundries · $243M$4.53−9.22%Nov 5 close · Databento
NUS Wire Story Reactions & EOD Technical StudyDaily closes (Databento EOD) pinned with every AlgoThesis Wire story (dot colour = next trading day close) and SEC filing
Nov 5, 2026CLOSE $4.531D −9.22%3M −12.04%SMA20 $4.85SMA50 $4.77RSI(14) 42.3
4.53
RSI (14, Wilder EOD) · 70 Overbought / 30 OversoldRSI 42.3
Data provided by Databento (end of day). Next close = the first close after a story against the close before it; official daily closes only, not a call, not advice.
The numbers
fiscal 2025, as filed with the SEC · 66-metric EOD snapshot via DatabentoMarket cap$243M
EV / True FCF10.4x
Revenue$1.5B −14.3%
True FCF (ex-SBC)$21.9M −34.4%
Rule of 40-11.2%
ROIC6.8%
True FCF Yield9.0%
EPS, diluted$3.18 +207.8%
Modern Valuation (EOD)
Market Cap$243M
Enterprise Value$228.5M
EV / True FCF10.43
EV / FCF4.97
EV / Gross Profit0.22
EV / EBIT3.47
EV / Sales0.15
P / E (GAAP)1.52
P / FCF5.28
P / Oper. CF3.03
P / Book0.30
Owner & Cash Yields
True FCF Yield9.0%
FCF Yield18.9%
Owner Earn. Yield63.4%
Earnings Yield66.0%
Shareholder Yield+3.2%
Buyback Yield8.3%
Dividend Yield7.73%
Dividend / sh$0.35
Payout Ratio7%
FCF / sh$0.95
EPS (diluted)$3.18
Compounder & Returns
Rule of 40-11.2%
ROIC6.8%
Cash ROIC (CROIC)5.8%
GP / Assets73.4%
ROE19.9%
ROA11.4%
Gross Margin69.4%
Oper. Margin4.4%
Net Margin10.8%
FCF Margin3.1%
True FCF Margin1.5%
Quality & Dilution
Cash Conversion29%
Accrual Ratio+5.7%
SBC % of FCF52.4%
SBC % of Rev1.6%
Reinvest. Rate56%
Sales Growth Y/Y−14.3%
Sales 3Y CAGR−12.6%
EPS Growth Y/Y+207.8%
FCF Growth Y/Y−34.4%
FCF 3Y CAGR−2.1%
Share Change Y/Y+1.3%
Balance Sheet & Scale
Revenue (FY)$1.5B
Gross Profit (FY)$1.0B
Oper. Income (FY)$65.8M
GAAP Net Income$160.2M
True FCF (ex-SBC)$21.9M
Cash & Equiv$238.6M
Total Debt$224.2M
Net Cash (Debt)$14.4M
Net Cash % MCap+5.9%
Debt / FCF (yrs)4.9y
Current Ratio2.0848.68M sh
Price & Technicals (EOD)
Perf Week−3.41%
Perf Month−5.62%
Perf Quarter−17.49%
Perf Half Y−35.47%
Perf YTD−42.07%
SMA 20 Dist−6.62%$4.85
SMA 50 Dist−4.93%$4.77
SMA 100 Dist−7.98%$4.92
Window High−42.07%$7.82
Window Low0.00%$4.53
RSI (14) · Vol42.354%v
Income Distribution & Cash Flow ConversionHow every dollar of NUS revenue flows through cost of goods, operating expenses, taxes, GAAP net income, and dilution-adjusted free cash flow
Where Every $100 of Revenue Goes (FY2025)
Cost of Revenue (COGS)$453.8M ($30.6 / $100)
R&D Reinvestment$10.8M ($0.7 / $100)
Operating Expenses$954.8M ($64.3 / $100)
Tax & Non-Operating$0 ($0.0 / $100)
Net Profit Kept$160.2M ($4.4 / $100)
Earnings Quality: GAAP Profit → True Owner Cash (FY2025)
GAAP Net Income$160.2M (10.8% margin)
Operating Cash Flow (OCF)$80.3M(5.4% of rev)
Less: Capital Expenditures−$34.3M(2.3% of rev)
Standard Free Cash Flow (FCF)$46.0M(3.1% margin)
Less: Stock-Based Comp (SBC)−$24.1M(52.4% of FCF)
True FCF (Owner Cash ex-SBC)$21.9M(1.5% of rev)
Revenue by fiscal year
Operating leverage — margins
GrossOperatingNet
| Line Item (USD) | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 | YoY Δ | 4Y CAGR | Trend |
|---|---|---|---|---|---|---|---|---|
| Income Statement | ||||||||
| Revenue | $2.7B | $2.2B | $2.0B | $1.7B | $1.5B | −14.3% | −13.8% | |
| Cost of Revenue (COGS) | $675.2M | $630.9M | $611.9M | $550.2M | $453.8M | −17.5% | −9.5% | |
| Gross Profit | $2.0B | $1.6B | $1.4B | $1.2B | $1.0B | −12.7% | −15.5% | |
| Research & Development (R&D) | $27.2M | $23.3M | $22.6M | $13.0M | $10.8M | −16.9% | −20.6% | |
| Total Operating Expenses | $1.8B | $1.5B | $1.3B | $1.3B | $965.6M | −27.6% | −14.3% | |
| Operating Income (EBIT) | $234.0M | $110.8M | $48.3M | $-151.6M | $65.8M | +143.4% | −27.2% | |
| Interest Expense | $11.0M | $13.5M | $25.6M | $26.4M | $13.9M | −47.2% | +6.1% | |
| Income Tax Expense | $85.2M | $-15.8M | $18.0M | $-28.5M | $36.0M | +226.5% | −19.4% | |
| GAAP Net Income | $147.3M | $104.8M | $8.6M | $-146.6M | $160.2M | +209.3% | +2.1% | |
| Diluted EPS | $2.86 | $2.07 | $0.17 | $-2.95 | $3.18 | +207.8% | +2.7% | |
| Diluted Shares | 51.4M | 50.5M | 49.9M | 49.7M | 50.3M | +1.3% | −0.6% | |
| Balance Sheet | ||||||||
| Cash & Equivalents | $339.6M | $264.7M | $256.1M | $186.9M | $238.6M | +27.7% | −8.4% | |
| Inventory | $399.9M | $346.2M | $280.0M | $190.2M | $178.6M | −6.1% | −18.2% | |
| Total Current Assets | $873.0M | $759.9M | $701.9M | $538.6M | $547.7M | +1.7% | −11.0% | |
| Total Assets | $1.9B | $1.8B | $1.8B | $1.5B | $1.4B | −4.3% | −7.3% | |
| Total Current Liabilities | $529.7M | $359.2M | $328.9M | $296.6M | $263.7M | −11.1% | −16.0% | |
| Total Debt (Short + Long Term) | $376.3M | $402.5M | $503.0M | $393.6M | $224.2M | −43.0% | −12.1% | |
| Total Liabilities | $993.7M | $923.7M | $986.7M | $817.5M | $600.1M | −26.6% | −11.8% | |
| Stockholders' Equity | $912.8M | $897.3M | $822.0M | $651.5M | $805.2M | +23.6% | −3.1% | |
| Net Cash / (Net Debt) | $-36.7M | $-137.7M | $-247.0M | $-206.7M | $14.4M | +107.0% | — | |
| Invested Capital | $949.5M | $1.0B | $1.1B | $858.2M | $790.8M | −7.9% | −4.5% | |
| Cash Flow & Capital Allocation | ||||||||
| Operating Cash Flow (OCF) | $141.6M | $108.1M | $118.6M | $111.7M | $80.3M | −28.2% | −13.2% | |
| Depreciation & Amortization (D&A) | $76.3M | $72.5M | $70.9M | $69.8M | $52.3M | −25.1% | −9.0% | |
| Stock-Based Compensation (SBC) | $23.2M | $12.4M | $15.6M | $14.8M | $24.1M | +62.6% | +1.0% | |
| Capital Expenditures (CapEx) | $68.6M | $59.1M | $58.5M | $41.6M | $34.3M | −17.6% | −15.9% | |
| Free Cash Flow (FCF) | $73.0M | $49.0M | $60.1M | $70.2M | $46.0M | −34.4% | −10.9% | |
| True FCF (ex-SBC Owner Cash) | $49.8M | $36.6M | $44.5M | $55.3M | $21.9M | −60.4% | −18.6% | |
| Share Repurchases (Buybacks) | $80.4M | $70.0M | $13.0M | $0 | $20.0M | — | −29.3% | |
| Dividends Paid | $76.3M | $77.0M | $77.6M | $11.9M | $11.8M | −0.8% | −37.2% | |
Fundamentals, income distribution and multi-year statements from SEC EDGAR filings (public domain). Valuation multiples, performance and technicals computed from Databento 1D EOD closes. For information only, not investment advice.
On the Wire
what NUS did at the next close after each storyNo Wire story has named NUS yet.
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